Bin Al Sheikh Holding is pleased to highlight the ongoing World Cup activations taking place at The Village, where live FIFA World Cup matches are being screened across selected restaurants and cafés in collaboration with beIN SPORTS. The event is proudly led by Pepsi as the Main Sponsor, with the support of Vodafone Oman and Golden Tulip Muscat – The Village as official partners, reflecting a collaborative effort to create an exceptional tournament atmosphere and enhance the visitor experience throughout the destination.

This initiative forms part of The Village’s continued commitment to delivering engaging destination experiences that seamlessly combine hospitality, entertainment, and community-focused activities. Through these activations, The Village further strengthens its position as a vibrant lifestyle destination where visitors can enjoy dining, social interaction, and the excitement of major international sporting events in one dynamic setting.

Throughout the tournament period, The Village is hosting a wide range of entertainment games and interactive activities designed to enhance the visitor experience and create an engaging atmosphere for families, friends, and football enthusiasts alike.

In addition, The Village is opening its doors to artisans, craftsmen, creators, and talented individuals, providing them with a platform to showcase their products, skills, and creativity as part of the accompanying event programme. This initiative reflects the destination’s commitment to supporting local talent, entrepreneurship, and cultural engagement.

Live match screenings are taking place across a selection of participating venues within The Village, allowing restaurants and cafés to actively contribute to the tournament atmosphere while enriching the overall destination experience.

This activation also reflects Bin Al Sheikh Holding’s ongoing commitment to developing dynamic commercial and hospitality environments that respond to seasonal events, community interests, and major international occasions. By hosting World Cup-related activities, The Village continues to create added value for its tenants, visitors, and the wider community in collaboration with its strategic partners, led by Pepsi as the Main Sponsor of the event.

Participating venues include Automatic Restaurant, Pizza WiFi, Ezz El Arab, Razamazan, Cartira, Balloot, Saden Lounge, and Aruba Lounge.

The Village continues to establish itself as a destination where hospitality, entertainment, culture, and shared experiences come together within an active, welcoming, and engaging environment.